Capitalize On the Family in Your Business
Why Your Family Business Makes for Great Marketing I discovered an interesting statistic recently – 90 percent of all small businesses in the United States are family-owned. That got me thinking about...
View ArticleReturn on Networking – the ROI of Social Media
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people,...
View ArticleMarketing on a Shoestring
Smart Ideas from a Former Ad Exec What can a small business or author with little or no budget for marketing learn from a former top ad exec for the likes of Apple and Nike? As it turns out – plenty! I...
View ArticleSocial Media Marketing in Times of Tragedy
If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on Monday? The horrific elementary school shootings in Newtown, Conn.?...
View ArticleSocial Media Can Change The World In An Instant
“How can social media make an impact on my business (or brand, or other marketing efforts)?” This is hands down the question I hear the most as a social media strategist. Many people know they need to...
View ArticleAre Your Social Media Followers Fake?
A client came to us recently for help building her social media connections. She already had a few thousand followers – a nice number! – that she’d gotten with the help of another firm. But she’d...
View ArticleSimple Strategies for Building Your Social Media Audience
Sometimes it seems as though social media changes every day. That can be great, for instance, when a networking site makes access easier. Heck, you don’t even need a computer anymore to check your...
View ArticleThe Most Rewarding Marketing Mistake I Ever Made
Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake....
View ArticleMake Sure Your Website Has the Right Stuff
Most people realize, whether they’re running a business, a professional practice, selling their product or book, or building their brand, they need to have a website. Having a spot on some other...
View ArticleGet Great Publicity by Writing Op-Eds
Some of my favorite articles in any newspaper, magazine or online news website are the op-eds – the opinion pieces written by people who don’t work for the publication. Well-written op-eds allow me to...
View ArticleMarketing Lessons from the Hostess Twinkie
On Dec. 10, the last batch of Hostess Twinkies went on sale accompanied by moans, groans and a “Save the Twinkie” Facebook campaign from the cream-filled cake’s devoted fans. Hostess Brands, the...
View ArticleTips from an Online Marketing Master – Part 1
Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on David Meerman Scott’s just-published fourth edition of The New Rules of Marketing and PR....
View Article3 Marketing Lessons from a Master Copywriter
When a pioneer and leader in any field dispenses advice, I pay attention. Wisdom gleaned from decades of experience is a priceless gift. When that person is also a renowned marketing expert and...
View Article5 Tips for Pitching Your Product to Holiday Gift Guides
Fall has only just arrived, but if you’ve got a product you’re promoting, you’re probably thinking ahead to the holidays. The holiday gift guides offered by so many print and online publications...
View Article3 Changes to Twitter and How They Affect You
About two months ago, our lead social media strategist started noticing interesting changes involving the Twitter accounts we manage for clients. Tools she and our team routinely used were suddenly...
View ArticleNYT Editor’s Tips for Publishing Your Op-Ed
Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more...
View ArticleWhich Social Media Platforms are Right for You
If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and...
View ArticleTips for Overcoming a Fear of Public Speaking
Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight...
View ArticleHow YouTube Videos Can Boost Your Website Traffic
When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same...
View Article4 Tips for Sharing Your Publicity on Social Media
If you’re building your credibility and visibility by seeking publicity from the mass media, you’ll get much greater returns if you share that publicity online. That means posting it on your website,...
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